A corporate identity for the European Film Institute Karlsruhe, including stationary, books, posters and flags. The idea was to find a solution that does not use a static fixed logo mark but a highly recognizable image that can be used in various forms. The light spot can be used for exposing different elements depending on the use - which can be type or images. The black and white color scheme underlined the subject matter and allowed a more economic production.
1999